Flagship Schemes and Niche Tourism Segments Highlighted in High-Level Policy Discussion

New Delhi: Dr. Bhargav Mallappa has assumed the role of National General Secretary following his appointment by the Bharathiya Hindu Parivar leadership.

After the appointment, National President Dr. S. Selvaganesh and Dr. Mallappa met Union Tourism Minister Gajendra Singh Shekhawat in New Delhi to deliberate on strengthening India’s tourism ecosystem.

Discussions focused on enhancing India’s global tourism positioning, expanding religious tourism circuits and accelerating tourism-led economic growth in southern states.

The leaders also reviewed infrastructure modernisation, sustainable destination development and policy-driven initiatives aligned with the Viksit Bharat 2047 vision.

Dr. Mallappa appreciated flagship programmes such as Swadesh Darshan 2.0, PRASHAD and UDAN, noting that tourism has emerged as a critical driver of economic growth and employment generation. Dr. Selvaganesh emphasised coordinated policymaking and promotion of niche segments including wellness, eco and MICE tourism.

The organisation expressed confidence that Dr. Mallappa’s new role will further strengthen its national outreach and engagement on development-focused issues