Inaugurated in the esteemed presence of Shri Davendra Yadav, Airport Director, and Shri Dhruv Gupta, Deputy CEO, Shri Mata Vaishno Devi Shrine Board

Jammu, 27 November 2025

Ramalaya, India’s emerging destination for fragrance, wellness, and cultural luxury, inaugurated its first Experience Centre today at Jammu Airport. The launch marks a milestone in its mission to celebrate India’s timeless soul in an immersive, modern format.

The inauguration ceremony was graced by Shri Davendra Yadav, Airport Director, Jammu Airport, and Shri Dhruv Gupta, Deputy CEO, Shri Mata Vaishno Devi Shrine Board, who jointly unveiled the Experience Centre alongside the Ramalaya leadership team.

Positioned at one of North India’s most spiritually vibrant travel hubs, the Ramalaya Experience Centre brings together the richness of Indian heritage, sacred aromas, and wellness-inspired luxury, thoughtfully curated for today’s discerning travellers.

An Immersive Cultural-Luxury Experience for Travellers

The newly launched Experience Centre showcases Ramalaya’s signature offerings, including:
• JPSR Prabhu Shriram – Luxury incense and fragrances inspired by devotion, purity, and India’s timeless stories.
• Elora – Luxury skin perfumes inspired by Sugandhshastra, India’s 5,000-year-old art of perfumery.
• Avyara – Ayurveda-based skin, hair, and wellness essentials celebrating India’s healing traditions.
• Earth & Forest – Natural honey and herbal teas sustainably sourced from pristine forests.

Every element of the Experience Centre from aroma, décor, colour palette, soundscape, to service ritual, has been designed to reflect India’s spiritual warmth and cultural elegance, allowing travellers to pause, breathe, and reconnect with the essence of India before boarding their flights.

Speaking at the inauguration, Shri Davendra Yadav, Airport Director, Jammu Airport, expressed appreciation for Ramalaya’s efforts, “Jammu Airport welcomes thousands of devotees and tourists daily. A brand like Ramalaya perfectly enhances the cultural identity of this region. This Experience Centre will elevate passenger delight and offer travellers a memorable connection with India’s spiritual heritage.”

Shri Dhruv Gupta, Deputy CEO, Shri Mata Vaishno Devi Shrine Board, said, “Ramalaya represents an authentic expression of India’s cultural fragrance and devotion. Opening such an Experience Centre at Jammu Airport, the gateway to Mata Vaishno Devi, is a meaningful step. It beautifully complements the spiritual journey of pilgrims and visitors.”

Ramalaya Founder Prashant Kumar added, “Ramalaya is more than a store, it’s a fragrance-led celebration of Indian culture. We are honoured to launch our first Experience Centre at Jammu Airport, where every traveller carries devotion in their heart. Our heartfelt thanks to the Airport Authority of India and the Shrine Board for their support.”

Ramalaya Expands India’s Cultural-Luxury Footprint

The new Experience Centre aligns with Ramalaya’s broader vision to establish India’s first national chain of cultural-luxury destinations at major airports, pilgrimage hubs, and premium retail spaces. The Jammu Airport launch sets the tone for Ramalaya’s upcoming expansions, product innovations including Avyara, Elora, and Earth & Forest—and deeper engagement with India’s cultural storytelling ecosystem.